Knowledge Library
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Overproduction: The Fashion Industry's Dirty Secret
Christabel Achu
Fashion Technology Consultant
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Fashion SMEs do not need more inventory. They need better signals.
Vinchy Chan
Founder
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Illustration of purple outlined tags with clothing-related words such as cardigan, dress, t-shirt, hoodie, and crop top, with a highlighted tag reading 'makea'.
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Fashion does not need more products. It needs better decisions. Overproduction is not a failure of creativity, but a failure of infrastructure.
makea powers a new way of making fashion: launch small, learn fast, and grow with intention. By eliminating unnecessary production at the source, we help brands protect cash, reduce waste, and build collections that earn their place in the world.
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overproduction with better
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